Why Does Content Matter?
Learn More>>Why Does Content Matter?
Content is and will always be KING. From simple taglines to long and in-depth articles, content is the only way to provide a message, a direction, a connection for your audience. We live in a world that has so much content (ads, social media, google, billboards, brochures, yard signs, etc.), standing out is becoming harder for new brands.
Intent-based Content That Builds Authenticity
Learn More>>Intent-based Content That Builds Authenticity
Shouting louder than other businesses doesn't really cut it these days. You can gain a lot of traffic, but it's not going to be the right traffic. Crafting specialized content that deeply embeds the cause and mission of your brand in a clear and understanding manner is what separates businesses from brands. Brands are memorable, relatable, and reachable. Businesses are a series of processes that provide a service or product as the end result. Does your brand messaging, speak to your audience or at them?
Case Studies
Learn More>>Ranking #1 on Google: The Power of Timing and Top Quality Content
Learn how Flow Content elevated ACS Laboratory to the #1 spot on Google’s search results.
Challenge:
Most brands create content calendars based on the topics their competitors talk about. Competitive research is crucial to content marketing, but if brands only write articles based on pre-existing models, they’ll struggle to compete for the #1 search engine result.
On the other hand, brands that write quality content and publish cutting=edge stories before mainstream outlets will reap the rewards of:
- Timing: (being one of the first publishers)
- Quality Content: (keyword-focused, useful, engaging, and accurate)
Customer Opportunity:
ACS Laboratory, the largest hemp and cannabis testing facility in the United States, wanted to make its blog a key source of growing organic traffic to its website. ACS worked closely with Flow Content to explore interesting topics and publish lesser-known stories before other major industry players.
Impact:
In 2021, Flow Content and ACS Laboratory worked together to identify the importance of an up-and-coming cannabinoid known as Delta-10 THC. Following on the heels of famous Delta-8 THC, Flow Content predicted Delta-10 would eventually garner similar intense industry and consumer focus. As a result, Flow Content immediately scheduled an interview with a Delta-10 expert and wrote an extensive article on the topic, covering every FAQ it anticipated. Flow Content published the article in January before any other ranked competitor or outlet. A few months later, when more people became aware of the compound, ACS’s blog was the first to appear in Google’s search engine results.
- Flow Content’s article, What is Delta-10 THC and Why do I Need to Know About it? ranked #1 - #2 for seven of nine top-ranked Delta-10 keywords.
- The article ranked #3 for the remaining two keywords.
- Along with consistent daily website traffic, ACS Laboratory received an extra 151,000 visitors from March to April due to this article alone.
- By establishing itself as a Delta-10 authority, ACS received numerous mainstream media mentions and a spike in website-driven inbound leads.