Why Does Content Matter?Learn More>>
Why Does Content Matter?
Content is and will always be KING. From simple taglines to long and in-depth articles, content is the only way to provide a message, a direction, a connection for your audience. We live in a world that has so much content (ads, social media, google, billboards, brochures, yard signs, etc.), standing out is becoming harder for new brands.
Intent-based Content That Builds AuthenticityLearn More>>
Intent-based Content That Builds Authenticity
Shouting louder than other businesses doesn't really cut it these days. You can gain a lot of traffic, but it's not going to be the right traffic. Crafting specialized content that deeply embeds the cause and mission of your brand in a clear and understanding manner is what separates businesses from brands. Brands are memorable, relatable, and reachable. Businesses are a series of processes that provide a service or product as the end result. Does your brand messaging, speak to your audience or at them?
Case StudiesLearn More>>
Ranking #1 on Google: The Power of Timing and Top Quality Content
Learn how Flow Content elevated ACS Laboratory to the #1 spot on Google’s search results.
Most brands create content calendars based on the topics their competitors talk about. Competitive research is crucial to content marketing, but if brands only write articles based on pre-existing models, they’ll struggle to compete for the #1 search engine result.
On the other hand, brands that write quality content and publish cutting=edge stories before mainstream outlets will reap the rewards of:
- Timing: (being one of the first publishers)
- Quality Content: (keyword-focused, useful, engaging, and accurate)
ACS Laboratory, the largest hemp and cannabis testing facility in the United States, wanted to make its blog a key source of growing organic traffic to its website. ACS worked closely with Flow Content to explore interesting topics and publish lesser-known stories before other major industry players.
In 2021, Flow Content and ACS Laboratory worked together to identify the importance of an up-and-coming cannabinoid known as Delta-10 THC. Following on the heels of famous Delta-8 THC, Flow Content predicted Delta-10 would eventually garner similar intense industry and consumer focus. As a result, Flow Content immediately scheduled an interview with a Delta-10 expert and wrote an extensive article on the topic, covering every FAQ it anticipated. Flow Content published the article in January before any other ranked competitor or outlet. A few months later, when more people became aware of the compound, ACS’s blog was the first to appear in Google’s search engine results.
- Flow Content’s article, What is Delta-10 THC and Why do I Need to Know About it? ranked #1 - #2 for seven of nine top-ranked Delta-10 keywords.
- The article ranked #3 for the remaining two keywords.
- Along with consistent daily website traffic, ACS Laboratory received an extra 151,000 visitors from March to April due to this article alone.
- By establishing itself as a Delta-10 authority, ACS received numerous mainstream media mentions and a spike in website-driven inbound leads.